Founded in 2002, Balabala is a leading brand in China, having an international prospective and selling the apparel and accessories of all categories and for all ages of children. Balabala advocates the brand concept of “Same Childhood, Different Style”. Balabala provides the fashionable and economical products suitable for different occasions and activities to children with a view to bring them a happy and free childhood. Balabala products cover the children’s clothes, shoes, and accessories for all ages of children from 0 to 16 years old. Balabala focuses on consumer shopping experience; therefore, it opens a one-stop retail space to provide all kinds of professional and fashionable products. Balabala continues to create the value of abundant selections and high cost performance for customers. Balabala is trying to achieve the vision of becoming the benchmark brand in the children’s apparel and accessories industry all over the world.