Double Eleven (or Double 11) refers to November 11 every year, which is a big shopping promotion carnival day in China, represented by e-commerce. On November 11 of each year since 2009, large-scale e-commerce websites represented by Tmall, Jingdong and Suning e-commerce have used this day to carry out some large-scale discount and promotion activities, so as to increase the sales, and it has gradually become the largest commercial promotion carnival on the Internet in China.
Statistics show that from 0:00 on November 1, 2020 to 23:59 on November 11, 2020, the turnover of Tmall’s double-11 sale reached 498.2 billion yuan, and Jingdong reached 271.5 billion yuan, both set a new record for sales.
Which province has the strongest purchasing power during Double Eleven this year?
According to Tmall Double 11 real-time data:
As of 21:00 on November 11, the top 5 provinces in purchasing power on Tmall’s Double Eleven Big Sale were Guangdong, Zhejiang, Jiangsu, Shandong, and Shanghai.
And in Guangdong, the cities with the strongest purchasing power were Guangzhou, Shenzhen, Dongguan, Foshan and Huizhou.
The report cards of Foshan enterprises
Foshan enterprises such as Midea Group, Lin's Wood Industry, ARROW, Miniice, Hisense, Galanz and other Foshan enterprises spent the Double Eleven Sale in their busy schedule and handed in a brilliant report card. Foshan brands have won many firsts this year.
Statistics show that at 0:08 on November 11, Midea's total network sales exceeded 1 billion yuan, which only took 8 minutes to step across the billion yuan threshold. It only took 1 minute and 39 seconds for Lin's Wood Industry to exceed 100 million yuan in all channels, becoming the first residential furniture brand on Tmall to exceed 100 million yuan.
At 0:16 on November 11, the sales of Camel apparel reached 300 million yuan. As of 0:30, Camel hiking shoes ranked first in the entire network category. As of 1 o'clock, the single product sales of Camel jackets took the first and second place, and the single product sales of Camel jackets and work shoes all ranked first in the whole network.
At 0:19 on November 11, ARROW's total network sales on Tmall, JD.com and Suning.com exceeded 100 million yuan. In the list of real-time transactions of brands in various industries from 0:00 on November 1 to 1:00 on November 11, ARROW sanitary ware ranked first in the list of bathroom hardware.
As of 0:20 on November 11th, Galanz's official store on Tmall had more than 130,000 visitors with the transaction amount of more than 14 million yuan. At 0:30 on November 11, the sales of Galanz's official store on Tmall exceeded the turnover of last year's double-11 sale, setting a new record. The sales of DGBO, D4 and R6K (G2) microwave ovens were 10688, 13323 and 5891 units respectively.
At 0:42 on November 11, the online sales of Vanward New Electric Co., Ltd. exceeded that of last year's Double Eleven Sale. As of 15:20 on November 11, the sales of Vanward New Electric Co., Ltd.’s official store increased by more than 300% year-on-year. Vanward New Electric's star product, the first-class energy-efficiency water heater, ranked first in sales in this category on Tmall.
As of 1:00 on November 11, Canbo Electric Appliance Co. Ltd. ranked first in the catalogue of disinfection cabinets on Jingdong.
During the Double Eleven big sale, Foshan's online retail sales reached 200.949 million pieces of products and online retail sales amount was approximately 39.27 billion yuan, an increase of 55.22% over the same period of last year, of which the material object online retail sales was about 37.38 billion yuan, with a year-on-year increase of 10.2%. Foshan's online retail sales ranked third in the province, accounting for 16.8% of the province's online retail sales.
There were 721 enterprises with an online retail sales turnover of more than 1 million yuan in Foshan City, of which the enterprise that ranked first was Midea Group e-commerce Co., Ltd., with an online retail sales of 3388.071 million yuan.
According to the distribution of advantageous material-object industry in each district and county of Foshan City, during the Double 11 Shopping carnival, the top three districts and counties in terms of online retail sales were household appliances and audio-visual equipment, furniture and daily necessities, accounting for 44.8%, 24.5% and 16.4% respectively. The online retail sales of these three material-object industries accounted for a total of 85.6%.
During the Double Eleven Shopping carnival, the online retail sales of agricultural products in the province reached 2.64 billion yuan, and that of Foshan City was 390 million yuan, accounting for 14.7% of the province's online retail sales of agricultural products, ranking the third in the province. Foshan people spent 390 million yuan just on fruits and rice.
Thanks to the technology development, online shops nowadays do live streaming to help promote their products. During the Double Eleven Shopping carnival, in Guangdong Province there were 1,677 active live streamer. 27,256 shops did live stream shows and a total of 440,443 live show were made, with a total of 239.078 million views.
In Foshan, there were 120 active live streamer. 2,666 shops did live stream shows and a total of 46,269 live show were made, with a total of 151.843 million views.
Rapid increase in express delivery spurred enterprises to show their magical power to ensure smooth logistics. But, how to ensure the normal operation of logistics and distribution with such a large cargo load?
This year's Double 11, Foshan's delivery industry made a good start. According to Foshan Post Administration, Foshan delivery companies received 41.5044 million parcels, with an increase of 115.96% over the same period of last year; and delivered 32.210 million parcels, with a year-on-year increase of 76.61%. On November 11th, Foshan delivery companies received 9.28 million parcels, , with a year-on-year increase of more than 25%, which is nearly three times the daily receipt and delivery volume. And over 3 million pieces of parcels were delivered, with a year-on-year increase of 63%. According to reports, home appliances, ceramics, furniture, lamps, textiles and other pan-household goods are the main force of parcels sent from Foshan.
According to SF Express Foshan, the company's business orders on the day of Double 11 had exceeded 1 million, increased by about 50% compared to the same period of last year. On the 11th, the total number of goods received by SF Express on the whole network increased by 2.5 times compared with the average days, and the Ali platform order collection rate was as high as 84.4%. The delivery success rate on the first day of Big Sale was 96.4%, which was significantly higher than that in 2019.
In order to cope with the business peak season, Foshan has increased 8000 express delivery personnel, more than 1500 cars, 8000 electric tricycles and 150000 square meters of processing space.
In order to cope with the logistics peak, Deppon Logistics Co., Ltd. started from August this year to add express delivery staff in areas with high expected volume growth during the Double 11 period. 2.1 million orders were received in their Foshan branch this year, with an increase of 55% over the same period last year. They put in terminal resources according to 110% of the predicted pieces, and put in personnel ahead of schedule to ensure maximum efficiency output during the Double 11 period.
In addition, technology also helps customers get their parcels more quickly. During the Double Eleven period, Deppon Logistics put hundreds of smart on-board weighing equipment, vacuum auxiliary handling equipment, AI intelligent identification system and unmanned forklifts into use, which reduced the receiving and unloading time by 30.4%, and the sorting violation rate by more than 40%. Under the condition of ensuring safe operation, the work efficiency was greatly improved.
SF Express also implements full-process intelligent management and real-time monitoring through smart warehousing, smart terminals, smart voice, smart maps and other technological means. The delivery success rate on the first day of Double Eleven was 96.4%, which was a significant increase from 2019. In addition, Foshan SF Express also provides targeted services for Foshan enterprises, including direct delivery from customer warehouses to destination outlets, direct delivery route planning, and on-site management services to comprehensively improve logistics operation efficiency.
As the scale of shopping carnival is getting bigger and bigger, the environmental problems caused have raised concerns. To choose an environmentally friendly path, many delivery companies try different methods: use express delivery bills that is only half of the original paper sheet size; use environmentally friendly express bags which reduces the carbon emission; no additional packaging; use box cutting technology that tailor-makes according to the size of the package... Delivery company staff also suggest customers to recycle the boxes and about half of the people will do so.
ZTO Express implemented the plans where the packaging proportion of thin tape below 45mm was more than 90%; more than 80% of e-commerce express parcels no longer has a secondary packaging; and more than 21,000 packaging waste recycling devices have been installed at the terminal outlets
SF Express plans to pilot environmental protection projects such as recycling containers in 2020, which will reduce carbon emissions by 33,000 tons throughout the year and plan to reduce carbon emissions from packaging materials by 400,000 tons in 2025.
According to the statistics of China Post Express Industry Green Development Report (2019-2020), the paper consumption saved by using electronic waybills in the whole industry in 2019 was equivalent to 61.74 billion A4 paper sheets, which means 1.8872 million trees and save 2696 cubic meters of water had been saved.
The amount of transactions in the Double Eleven Carnival makes new record every year. Have you ever been part of it or do you think the discounts offered are never good enough for you? You can share your opinions with Foshanline!
